Build Your Website like the Best Online Businesses Do

Websites

The secret is out about the best online businesses and the websites they use. They did not pay big bucks to create the sites, they are not fancy and filled with a lot of useless, cluttered stuff, but rather are quite simple, inexpensive to create and quite powerful. The best online businesses understand that marketing is about scratching an itch that a potential client has and not about impressing folks with big bulky websites.

What this means to you if you are just starting your online business is that you do not need to spend a lot of money building your site!. You will, however, need to spend the time planning it and investing your time into creating it. You have several options to consider as you plan for your own website. I’ve done it all three of the following ways but choosing the right one for you depends on what your goals are, how you will be marketing and what type of products or services you offer. You do, though, want to pay attention to what the best online businesses are doing and follow that lead.

The big key is the old familiar KISS. Keeping it simple will pay much larger dividends for you then investing a lot of money into some web specialist that knows a lot about graphic design and making things look pretty but little about marketing. Simple especially applies to landing pages - where people first come to find you. The site itself may be quite in depth with lots of information but the initial page your visitor comes to should be quite simple. When you are driven to the site of Perry Marshall or any big name like this you will see that the best online businesses keep the initial contact simple. Here is what you need to do to get on the right track.

1. First, decide how you are going to market. This will dictate the type of site you build – a simple landing page, a squeeze page into a site with a product or a content driven multi-page site for information.

2. Know what you are going to market very specifically. If you have several ideas or several different products you will need a different page or site for each. If these are related products then you will likely create one site with a number of pages with specific offers for each product.

3. Choose a site provider. You can, of course, create your own site, find your own web hosting service and do everything on your own. But there are few advantages to doing it this way. You want to access as much help and information as you can with regard to style, hosting, auto responders, content, directory listings and more. So, working with a provider that puts it all together is appropriate for most cases unless you are just using a landing page.

Distinctions

A landing page or a squeeze page is where a visitor “lands” after clicking a link and is typically designed strictly to capture visitor information. The squeeze page typically is used specifically to gather an email address so the visitor may be sent information now and in the future.

Wikipedia defines the Landing page as follows:

[A reference landing page presents information that is relevant to the visitor. These can display text, images, dynamic compilations of relevant links, or other elements. Reference landing pages are effective if they meet the objectives of their publishers, which may be associations, organizations or public service entities. For many reference landing pages, effectiveness can be measured by the revenue value of the advertising that is displayed on them.

A transactional landing page seeks to persuade a visitor to complete a transaction such as filling out a form or interacting with advertisements or other objects on the landing page, with the goal being the immediate or eventual sale of a product or service. If information is to be captured, the page will usually withhold information until some minimal amount of visitor information is provided, typically an email address and perhaps a name and telephone number as well – enough to "capture the lead" and add the prospect to a mailing list.

A visitor taking the desired action on a transactional landing page is referred to as a conversion. The efficiency or quality of the landing page can be measured by its conversion rate, the percentage of visitors who complete the desired action. Since the economics of many online marketing programs are determined by the conversion rate, marketers constantly test alternatives and improvements to their landing pages.]

When use a landing page you either want to sell something now, or collect the information about the visitor in order to sell them something later. You may though, also create a Review site or an informational site.

A review site is exactly what it says. The review will be of a product, a book, a service and all the different items being reviewed are typically linked and the “reviewer” will receive a commission when someone travels to the reviewed company or product and makes a purchase.

An informational site is where you are at this time. This type of site is designed to provide information, to build a relationship, to help the visitors know something, or find something or grow in some way. This is part of the Web 2.0 marketing that was discussed on previous pages. All of the pages on this site are key word focused so that someone may “enter” this site in any of 60-75 different ways. Most of my pages are listed “organically” on the left side of your browser search page so that you have arrived here at no cost to me. So, I am happy to oblige the visit by providing what you need and want and, of course, I am hoping that we build a friendly, trusting relationship. As you visit you will likely send others to visit. So, on a site like this you really do not have "a landing page" but rather dozens of pages and again, the purpose is entirely different. Below you will find links to some of my other sites so you can see the difference in each approach.

As you travel through the internet just notice what sites are most helpful to you and you will find that the best online businesses keep things rather simple in terms of their initial contact with you. This may, of course, not apply if you go directly to the main page of a site of one of the best online businesses but rather when you are "directed" there by having typed in a search word.

Throughout a site like the one you are now on the visitor has opportunities to go elsewhere and I may or may not receive credit for the place you travel but if I do then income is generated. You’re happy because you found what you were looking for, recommended by someone who has been there before you and saving you the time and expense of making the same errors I may have made myself. This is what many of the best online businesses do as well. When you know that you can trust them for the services or the products offered then you may be willing to make the purchase.

If YOU are going to build a site like this using relevant content regarding a particular subject matter, then I do highly recommend this format. While it is quite detailed it is also very effective. You will learn a massive amount about keywords, placement and really everything you need to know to make your website profitable. If you want to play in the same game as the best online businesses you will need to be on a team that can help you compete. You can check it out here:

Big 6- Best Online Businesses maintain consistent content

Following are a few additional places for you to go to view my own landing page sites. This will show you how these actually work and how they are quite different than the site you are now visiting.But always remember that the best online businesses keep it all very simple in terms of the initial introduction to the site.

General Business Opportunity Page

Specific High End Business

Credit Card Landing Page

Fantastic Travel Landing page and site