Paid Advertising is an Internet business Model that Works

Paid Web Real Estate / Pay-Per-Click

The second basic internet business model is pay-per-click. Google’s name for its pay-per-click campaign is adwords and because it is the most sophisticated in terms of what it allows you to do both with regard to placement AND tracking it has been winning hugely as the place to search and the place to advertise. I will be referring to adwords but the discussion also applies generically to include MSN and Yahoo searches and ad placement campaigns.

This is a format where you will pay for each click based on the keyword, the bid price, where you want the ad placed and how often you want to run your ads. The beauty of an adwords campaign is that you can quickly find what works and what doesn’t. This way you control your costs AND you get results very quickly (in distinction to Web 2.0) Internet Business Model - Free Advertising

1. The landing page or squeeze page to which you send your prospective buyer or lead (see next page about internet business models) must be a winner. What this means is that it must produce the anticipated results. In other words, you don’t want to go to the expense of sending someone to your page if is not a tested, proven conversion machine. You will do this primarily with ad copy, and with the offer you are making. So, part of testing your ads will also be a testing of your landing page. This is extremely important and you cannot expect to win without a very powerful landing page.

2. Decide on the internet business model you intend to use (see web 2.0) so that you have set-up your marketing to either make a sale when someone comes to your site or landing page OR if you simply want to capture the name and email information in order to build a list of potential buyers for the future. OR, you may simply want to provide an informational site such as the one you are now visiting.

3. If you are capturing leads then you must have your auto responder set-up and have all your letters prepared to begin at the predetermined time you’ve established. If you are making a sale then you will need to have your credit card processing set-up (see page www.Building-Businesses-Online.com/small-business-credit-card-processing.html Press Release / Credit Card Processing Banners, Classifieds

When using banners be sure the ad copy produces results and then be sure your placement is content-oriented (that is, it fits appropriately where it is being shown). If you are marketing for Nike you won’t have your banner placed on web pages or emails for senior citizens. Each of these can be used effectively, however, I have not personally focused on either of these methods myself so I do not have first hand experience regarding these ads.

The one point I will make here is that you don’t need to waste your time doing the free classifieds. I did try those early on and found it to be a waste of time. It does depend upon what you are marketing as to whether free classifieds will be of any benefit. While you may get something once in a while, your time and focus can generally be more profitable using adwords or web 2.0

So, that’s it, you need to think about these two basic internet business models and decide on which direction you will be going. As always, I’m available to help in any way I can so feel free to complete the form below and I’ll get back to you OR will provide a time you can call me if that is more appropriate and helpful.