Two Internet Business Models from which to Choose Your Marketing Approach
There are many internet business models but for our purposes here I am going to narrow our discussion to two basic marketing concepts. Free web real estate and paid web real estate. Free Web Real Estate / Web 2.0 I am starting with the marketing method that is becoming more familiar and being utilized more and more as each day passes. This is also the most economical method of promoting your products and services. This is not, however, the fastest method. If you are someone who has special interests, knows a lot about something, enjoys sharing your knowledge and do not mind building like the tortoise (as one of my favorite website builders refers to it), then this may be the best method for you to market your business. If you enjoy writing this is an especially rewarding venue because web 2.0 marketing is all about writing – articles, press releases, web pages, blog pages, and even books. The idea behind this method is that by writing good content, something that is valuable to others and of interest to others, you can win YOUR niche in the online world. When search engines search for relevant content and when your keywords have been researched properly your information in the form of a web page or article will appear in the very first page of a search that someone is making regarding your niche area. While it may not appear immediately on the first page, if you commit to learning the process and understanding the way search engines “think” then you will win and be listed very much like the way you discovered one of the pages within this site. How it Works The left side of your browser page lists “organic” searches (except sometimes the top three and / or bottom one) and the right side of the page in your browser lists the paid ads. The paid ads are the ones where someone is advertising something and hoping you will not only click on the ad but that you will ultimately purchase from them. While you can, and very likely will do some of both of these what you need to decide regarding these internet business models is to decide which works best for you. What are you most comfortable with and how do you intend to market. YOU REALLY NEED TO ANSWER THIS QUESTION before going too much further into the process of starting your online business. Go here for the second business marketing model -Paid Web Real Estate / Pay-Per-Click Paid Web Real Estate More on Marketing / Internet Business Models Or on to Big 4- Website Decisions Anyone who has been online for any time within the realm of Building Businesses Online, is familiar with Mike Dillard and his tools are of great value. This is his starter course that you really must have if you are at all serious about marketing online. It will save you a lot of money by NOT spending what you don't need to spend. Building on a Budget Consistent Traffic An Internet Business for todays financial crisis
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